What’s LOVE got to do with it?

Everyone has seen it.

LOVE_sculpture_NY

Everyone uses it. And that’s exactly what LOVE’s creator, Robert Indiana, wanted everyone to do. See it. Use it.

So it’s not original. But it is radical.

Because it’s not about the chosen typeface, it’s not about the materials or the color.

It’s about what you feel when you see that big ol’ LOVE.

So let me ask you: What does your donor feel when she sees the newsletter, the solicitation, the proposal? Do you tell her how fantastic your organization is (and I’m sure it is), how many experts you have (good ones, I bet), how many tons, how many bricks, etc?

You do good work. But how does you donor feel?